Media Information
Artwork & Supply Method
• We advise that artwork is generated only in the following design programs; Photoshop, Illustrator, Quark Xpress and Acrobat in CMYK. We cannot accept responsibility for any unwanted results from artwork originally generated in any other programs, especially programs such as Microsoft Word and Powerpoint.
We do not accept Coral Draw or Freehand Files.
• All non-vector artwork should be supplied at a minimum of 300dpi. Any artwork supplied lower than 300dpi will print blurred. EPS and Illustrator files should have their final output set to 2540. PDFs should be set as follows: overall resolution of 2540, individual line art resolution of 1200dpi and individual bitmap resolution of 300dpi. An Out of Hand alternative to Acrobat Distiller’s Press settings is available on request; this is set exactly as required to achieve best possible results.
• Please save all Photoshop files as either uncompressed TIF files or Photoshop EPS files. All Photoshop files must be flattened prior to saving. Re-supplying Artwork
• We aim to check and prepare for print all artwork as soon as it received. If you need to amend your artwork and re-supply it, you must phone the office to arrange this. We cannot accept any responsibility if incorrect versions are printed when multiple versions have been supplied and no phoned instructions have been given.
• Artwork should be saved in PDF, EPS, TIFF, or JPEG format. Alternatively a Mac generated open application file can be supplied using one of the following applications (and previous versions). Please remember to include all fonts and images required.
• CDs will not be returned unless specifically requested. All artwork must be supplied with a color proof. We cannot accept responsibility for any printing errors if no proof is supplied.
Media Labelling Requirements
• Issue Date, Agency Name, Phone Number, Vendor Contact, Advertiser, Contact Person, File Name/Number.
Electronic Delivery
• Ads can be supplied by email, FTP, ISDN or CD-ROM. For full electronic delivery instructions and file uploading interface see: ftp.esubstance.com Username: go Password: airtransgo!
Re-supplying Artwork
• We aim to check and prepare for print all artwork as soon as it received. If you need to amend your artwork and re-supply it, you must phone the office to arrange this. We cannot accept any responsibility if incorrect versions are printed when multiple versions have been supplied and no phoned instructions have been given.
Online Banners (for magazine website)
Banners can be in flash, jpg, gif, png. All banners to be less than 20K. Top Banner: 468×60 pixels • Side Banner: 120×600 pixels Side Button: 120×60 pixels
AirTran In-flight Magazine 2008 Publishing
Ad Sizes
If you have any questions or want further information, please do not hesitate to contact the Ink Production Controller: Joe Massey: joe.massey@ink-publishing.com or call (678) 553-8091
*For 1/3 and 1/6 pages, please indicate on insertion order whether horizontal, vertical or square. Please also indicate if your ad will contain a coupon.
Bleed dimensions include 1/8” allowance beyond trim. Live areas to be 1/2” from all side of bleed dimensions.
Trapping: The advertiser should apply any trapping requirements if necessary but must be aware of various application software limitations. The printer will not apply trapping.