Passengers’ professional, financial and purchasing profiles

Financial index (index=100)
Household has an IRA Household has mutual funds Uses financial planner Household has money market account Household owns bonds Household has a 401k Owns stocks or stock options Owns second home or real estate Used credit card in last 3 months	33.10% 56.50% 17.20% 39.50% 21.20% 39.70% 55.20% 11.50% 88.30%	156 152 151 147 128 127 120 114 112

- Presidents are 12% more likely than the base population to fly
- Vice-Presidents are 72% more likely than the base population to fly
- Chairmen/CEOs are 188% more likely than the base population to fly
- Board Members are 17% more likely than the base population to fly
- Owners/Partners are 35% more likely than the base population to fly
- Managers are 31% more likely than the base population to fly
- Top Management are 28% more likely than the base population to fly

27% are likely to purchase a vehicle in the next 12 months
25% are likely to purchase a Laptop in the Next 12 months
29% went to BARS/RESTAURANTS in the last 12 months (54% more likely than the base population to do so)
71 % went to a family restaurant/steak house more then 4 times in the last 30 days.

Marital Status
Married Single/Never Married Widowed/Divorced	57% 25% 18%

Education
College Degree College Degree + Post Grad Graduate Degree	25% 40% 15%

Male/Female Split
Male Female	48% 52%

 

15% discount to recognized agencies | Publication date – 1st of cover month | Terms – net 7 days with approved credit

Ticket Jackets

• AirTran Airways ticket jackets are printed three times each year.
  January - space reservation deadline will be November 1 and artwork deadline is November 15
  May - space reservations deadline will be March 1st and artwork deadline is March 15
  September - space reservation deadline July 1 and artwork deadline July 15
• 5 Million ticket jackets are printed with each run

 

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