Reaching more than 2 million passengers per month – half of whom are business travelers – AirTran Airways’ in-flight magazine provides an excellent marketing opportunity for America’s top businesses. The title includes engaging features, essential product information, fabulous vacation ideas and an extensive business section. In short, it is a great advertising environment.

	Potential Readership 2 million+ per month Published Monthly Print Run 100,000 Average Age 42 Male/Female 48%/52%

The Airline

• AirTran Airways is the fastest growing airline in the U.S.
• Growing at a rate of over 20% per year
• AirTran Airways has been awarded Entrepreneur Magazine’s Best Low-Fare Airline consistently
• AirTran Airways is one of America’s largest low-fare airlines with over 700 flights a day to over 50 destinations.
• The airline’s hub is at Hartsfield-Jackson Atlanta International Airport – the world’s busiest airport by passenger volume – where it’s the 2nd largest carrier with over 250 flights a day.
• AirTran Airways has America’s youngest all-Boeing fleet. Featuring the fuel efficient 737-700 and 717-200.
• AirTran is one of the country’s consistently profitable airlines. Passenger numbers are increasing at a rate of over 20% a year. Low fare carriers have increased their market share to 29% over the last 4 years.
• AirTran Airways has “America’s most affordable business class” – one any business can afford. Passengers get 7 inches more legroom than in coach and a much wider seat too, since seating is 2-across, like first class on other airlines. This means plenty of room for passengers to open their briefcase and spread out or to work on a laptop without sharng the information on the screen with the person next door.

The Passenger Profile

• Over 24 million passengers expected in 2008
• AirTran Airways passengers are entrepreneurial, pragmatic and savvy; they are cost conscious and don’t like to waste money, but know a good deal when they see it!
• Passenger profile is 50% business / 50% leisure
• AirTran Airways passengers have high disposable incomes; 45% earn in excess of $75,000 per year 67% own their own home
• AirTran Airways passengers are internet savvy; 86% have internet access, and 65% purchased tickets online
• Over 10,000 companies have corporate accounts with AirTran Airways, including corporate stalwarts such as: AT&T, BellSouth, Black & Decker, GE, Georgia-Pacific, Home Depot, IBM, John Deere, Lucent, State Farm Insurance, Turner Broadcasting and the US Government

Destinations

Pages: 1 2 3 4